The IoT and how it has improved Ridesharing Driving

This article was posted on 23 April 2018

Ridesharing is quickly becoming the preferred option of commuters. The Street reported that these apps are affecting car rental services and car ownership, indicating people would rather hail an Uber of Lyft instead of driving or buying their own vehicles.This may be due to the convenience these services provide.

The internet of things (IoT) in ride-sharing has not only done huge favors for consumers, but for business operators as well. The Digitalist Magazine claims that you can get a lot of data on driver safety and behavior, because of the nature of connected vehicles through their devices. Managers are able to closely monitor their drivers in real-time through GPS and determine any room for improvement or if there are any violations, such as overdriving, canceling on passengers request, and speeding. For Uber, these features are expanded through Uber Fleet, which lets fleet partners grow their business with driver partners. Through the Uber Fleet app, fleet owners can see detailed performance metrics of their drivers.

Since these ridesharing services already seem to be tapping into the fleet industry, they may eventually adopt IoT fleet technologies as well. This is now the case with electronic logging devices (ELDs) in the US which are mandated by the FMCSA. The devices, which are mainly installed on logistics fleets, have more functions than the ridesharing apps' features. Verizon Connect states that the ELDs monitor the status of the vehicles and their corresponding app may be used to alert managers of any maintenance checks that are needed and suggest routes for optimum fuel efficiency and road safety. In essence, the IoT covers all previous blind spots that would often cost fleet companies fortunes to address. Having these features in ridesharing companies can enhance their business in the long run.

Because of the huge potential of the IoT, ridesharing companies are now expanding in range of services. The Washington noted that Uber and Lyft have entered the healthcare industry, and are arranging transportation services for healthcare providers. For example, Uber Health is a dashboard that allows health institutes to schedule free rides for their patients. These features are intended to address the issue of patients often missing their medical appointments.

Aside from health care, these ridesharers are also forging partnerships with other companies to promote road safety. Lyft has recently teamed up with Baderbrau Brewing for its Five Star Lager. Those who buy the special Lyft version of the Five Star Lager will get 60% discounts on their ride home. This team-up aims to lessen the cases of drunk driving, which are prevalent in the US today. Nightlife is one of ridesharing companies' biggest segments, hence it's only natural for them to tap the market.

The IoT is both reinforcing operations and opening a lot of doors for ridesharing businesses. But there is still room for them to improve, and third-party apps are seeking to address certain issues. Splyt previously shared how the Mystro app aims to give drivers options in terms of which rides they can choose. It also allows them to work without touching the screen, an act which is considered illegal in some states for issues of road safety.

More opportunities still await as the IoT continues to expand through industries. For more information on urban mobility, check out how Splyt works.

Article by RoadWorksB
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